Neil Patel shared what Las Vegas can teach us about running a business. It seems obvious, but we don’t always think about it.
Forget about time – when you come to a casino, you won’t see any windows or clocks. This is done so that you lose track of time and immerse yourself in gambling. This is a great business move: your clients shouldn’t feel like they’re wasting too much time on you. If you have a sales floor, hang clocks on it. If you’re meeting with a potential client, hold it in a conference room with no clocks and blinds on the windows.
Sex sells – not only are the casinos themselves beautifully decorated, but the girls who work there are usually very attractive. After all, everyone likes to be in a room full of attractive people. If your website has photos of people, make sure they’re as attractive as possible. Examples of advertising that “works” due to sex: 15 Ads That Prove Sex Sells …Best?
Don’t be too correct – it’s very easy to get into a casino, but it’s oh so hard to get out! Slot machines, roulettes, pretty girls-dealers, free drinks – all this is done in order to squeeze more money out of you. Try to “sit and not get off” your client, as popular stores like Amazon do – they always know what you really “need” to buy in addition to this or that product.
It’s easy to spend money, problematic to get it back – it’s really easy to start playing in a casino – buy chips and feed them to one-armed bandits. But if you want to get cash, then you’ll have to run around looking for a “money changer”. On the Internet, getting a refund of money spent is not an easy task from the start, so you need to focus on the simplicity of making a purchase.
Never say no – your customer service can make or break your business. Try to provide your customers with everything they want, within reason. Keep it simple, like a casino, for example, offering customers coffee while they play.
Retain the customer – if you are a frequent casino guest, you probably participate in all the promotions and other “freebies”. Do various promotions so that customers come back to you again and again.
Appeal to the five senses (smell, touch, sight, hearing, taste) – when creating a website, store or even a casino, you can create an image that will awaken in a person a desire to be there. When developing your business style, always keep in mind such basic design elements as, for example, color, because it can and does affect a person’s mood.
In addition, casinos make you feel like you are part of the elite, VIP – they use this image to make you go there and spend the money you have saved for something important. In business, too, you can create an image of a product that you want to own – for example, Apple uses this technique very successfully.