The leadership of the British brand again discusses the previously rejected idea to create its own SUV, which, in their opinion, will be the most expensive and chic car of this type in the world arena.
For brands Lamborghini, Maserati, Jaguar, it is not typical to pay attention to this sector associated with the production of crossovers or SUVs. Such brands will better make unique front brake pads of the highest quality or complement the interior exclusive upholstery than will spend their own capacities on the creation of a new design and platform.
Will Rolls-Royce SUV appear
In addition, the prospects of this project were discussed, which was eventually not recognized this spring. Although Torsten Müller-Opears, the head of the British company, said that so far there is no need to summarize any results regarding the future Rolls-Royce SUV. Thus, this project is still at the stage of early development.
One of the managers said that the company is thinking about the beginning of activity in this area, since it is of interest because of its stability during the crisis and, moreover, its further development is possible. Crossovers are definitely popular in any economic environment thanks to their own universality and practicality.
Fresh data
At the moment, there are only designer sketches, but in accessible sources and various automobile publications there is information that the first Rolls-Royce SUV will be built on the latest generation platform BMW X5. Its main competitor is the Bentley brand crossover, which will enter the market by 2017.
These days, the cost of the Bentley model is estimated at about 180 thousand euros, and the most affordable Rolls-Royce models: from 250 thousand euros.